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Agency Account Executive

Company YFM
Reference # YFM026
Published 06/04/2021
Contract Type Permanent
Salary Market Related
Location Johannesburg, Gauteng, South Africa
Introduction
YFM is a "Youth" radio station in Johannesburg, South Africa. Established in 1997, the station is formatted to mostly play urban music genres such as Kwaito, Hip Hop, and R&B along with a minority of its airtime being dedicated to talk shows.

Reporting to the Sales Manager.

The purpose of this role is to sell Media Opportunities to all Agencies / Clients within portfolio. Maintain and grow relationships both internally and externally, and ensuring excellent customer service.

1.Achieve Monthly Portfolio Targets.
2.Develop, maintain and grow existing agency portfolio through excellent client services and relationship building.

Key Performance Indicators:
1.Achievement of Targets
•Meeting Targets as set by Management.

2.Portfolio Management
•Realising MAXIMUM INCOME from Portfolio.
•Develop and grow EXISTING business.
•Consistently seek to expand opportunities on offer within the portfolio.
•Identify and develop NEW business.

3.Excellent Client Service
•Present a professional and positive image as a representative of the company.
•Promote your medium as a media category.
•Develop overall knowledge and expertise of all above the line media.
•Deliver what you promise – ensure you get back to clients timeously and accurately.
•Flexibility in meeting clients needs – ability to negotiate a win/win business solution.
•Develop knowledge of your own and competitor products.
•Innovative and pro-active – expending time and energy on creative solutions to meet client’s needs.
•Competitive and enthusiastic – going the extra mile to win business from competitors.
•Prepare and present presentations, whether verbal or audio visual.
•Ensure knowledge and understanding of client’s business – fully comprehending the sales process.
•Negotiation Skills are required.
•Prospecting and Closing Skills are required.

4.Teamwork
•Work with other departments and suppliers wherever relevant to ensure a win/win solution and identify ongoing opportunities for clients.
•Show respect and work with Team to ensure achievement of overall sales goal.
•Liaise with the sales team to conceptualize and package up effective creative opportunities for clients.

5.Relationships
•Build good relationships with clients and staff both externally and internally.
•Attend client and industry functions on a regular basis.
•Maintain and develop direct Relationships.
•Work together with Trade Marketing Manager to implement appropriate entertainment/relationship building schedule/plan for clients.
•Maintain self-confidence.

6.Communication
•Effective and timeous communication with Sales Management – keeping them updated and informed at all times.
•Ability to resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict.
•Promote inter-dependence across all internal departments at YFM.

7.Call Rates/Client visits
•Ensure the minimum call rates set weekly are achieved.

8.Administration
•Ensure the smooth running of all administrative procedures pertaining to scheduling, production, traffic and finance.
•Timeous and accurate Weekly Forecasts.
•Prepare Weekly Status Reports on all activities every Friday.
•Develop well thought out Business Plans.
•Monitor sales performance on an ongoing basis, initiate corrective action and prepare reports, summaries, analysis and documentation and all aspects of the account management.
•Maintain correct information about clients, budget, and planning periods and media activity.
oCall Rates
oDiagnosis Letters
oWeekly Reports
oSales Tracking
oBusiness Plans
oForecasting
•Ensure Quality Proposals and presentations that comply to Corporate Template.
•Prepare, follow up and continuously update a Sales Action Plan working 4 months in advance.

9.New Business
•Ensure consistent development of New Business Opportunities with portfolio.

10.Rate Control
•Ensuring “yield” on revenue sold is at a profitable level at all times.
•Ensure and observe all Rate Parameters set in place by Management.

11.Other
•Perform any other task as instructed by manager/s and or MD.

Job Functions Communications,Sales
Industries Broadcasting / Transmitting,Media
Requirements
Education: Matric and relevant sales diploma and/or degree would be preferred.
Experience: A minimum of + 5 year’s agency sales exp. preferable in a Radio / Media environment.
Language: English

Specific Professional Competencies:
•Exceptional communication and presentation skills – both verbal and written.
•Exceptional Negotiation skills.
•Exception Team Management skill.
•REQUIRED ***Must have own vehicle and valid driver’s license.
•Must be available 24/7 – this position requires individual to attend events after hours, weekends and public holidays as and when requested. Working hours will vary according to business requirements.
•Understanding of integrated advertising campaign strategies and tactics.
•Demonstrate ability to work on multiple projects simultaneously, and shift priorities as organisational demands required.
•Ability to work as a team player.
•Strong communicator.

Knowledge & Skills
•Deadline and Target Driven
•Proficiency in MS Office Suite
•Analytical and Detail Orientated
•Strong Interpersonal Skills
•Excellent Written and Verbal Communication
•Excellent Presentation Skills
•Solutions Driven

Values and Behaviors
•Actions and Results Driven
•Accountability
•Quality Focus
•Commitment
•Innovation and Creativity
•Passion for the YFM DNA


Job Closing Date 13/04/2021
   
   
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Last Updated: 4-3-2021 [21.03.01.02]
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